“What is IT support?” A simple question with a surprising answer! It’s like baking a cake…

December 7, 2017

When a group of people at a networking meeting were asked a simple question, “What is IT support?”, there were no surprising answers!

What many people think IT support is…

“It’s having someone there to fix your PC when it breaks”, or “being able to pick up the phone and speak to someone about your IT when it goes wrong”, were a couple of responses.

The break-fix model is probably the first thing that springs to mind when we think of IT support. If you were to pick five words off the top of your head to describe IT, you may come up with something like ‘repair, help, advise, fix, solve’.

What we think IT support is…

If we were asked as an IT company to choose five words to closely reflect what we do, they would be ‘planning, integration, managing, monitoring, budgeting’.


One of our main aims as IT support consultants is to help you manage your organisation’s IT, maximising security and efficiency so your business can operate fully and evolve successfully.

So, if you have security and efficiency sorted, what is left to go wrong? Of course, to function securely and efficiently there are many elements of IT to consider: from monitoring to backing up, networking to integration, security to disaster recovery planning. Even something as elementary as listening is a vital part of a good IT consultant’s service – so we can offer the best advice to suit your business needs.

IT support: A cake baking analogy

Planning and managing your IT can be stressful, even if you have a good level of knowledge and experience in IT. It could be compared to trying to bake your very first birthday cake when you’ve never ever baked before! So let’s look at our cake baking analogy to see how it pertains to IT support.

How do you bake a cake?


If you tried to bake a cake for the first time with no recipe and no instructions, you couldn’t. If you were then provided with a list of ingredients for the cake, could you bake it? The simple answer is ‘no’ as you don’t know what to do with the ingredients. You need some SUPPORT.


You suddenly realise you don’t have any baking equipment. Do you need a simple whisk, or something more sophisticated like a Magimix? Do you need one or two cake tins and what size should they be? What type of weighing scales are the best as there are so many to choose from? And do you need baking paper or can you just grease the tin? PLANNING.

Budgeting and procurement

At this point you consider how much it will cost to bake the cake and you may even question whether it’s cheaper to pay someone to bake it for you? Assistance with BUDGETINGYou decide to go ahead and buy all the ingredients and equipment as advised, IT PROCUREMENT. Then it’s time – on your marks, get set, BAKE!

Optimised system integration

But can you? You still don’t have a recipe to follow so have no idea what to weigh or how the ingredients should be combined optimised system INTEGRATION. Searching avidly through Mary Berry’s Baking Bible, you find a chocolate sponge recipe and meticulously follow the instructions until the sponge mix is poured into the tin.

Continuous monitoring

Placing the cake in the hot oven, you set the timer as instructed and watch closely as the sponge slowly rises – continuous MONITORING. You eagerly wait for the timer to ‘ping’ but when you open the door… Arghh! Disaster strikes!

Disaster recovery planning and back up

You foolishly underset the timer and watch the sponge slowly sag in front of your very eyes! All is lost. Help! What do you do now? DISASTER RECOVERY planning. Head off to the local shops – just like you considered earlier! Your vital BACKUP.

Now if Mary Berry were to help you, watching and advising as you baked, you probably would make a nigh on perfect cake. Regular REVIEWS.

Future business planning

And understandably, as you’ve already given up your career in baking, Mary Berry will be baking the birthday cake for you next year! Future business PLANNING. You’re more than happy to pay for it (heck it’s worth it) – the expertise, no stress we MANAGE IT for you and the perfect cake! Everyone’s happy.

What type of IT support can we provide?

You too may be novices at IT or you may have a good degree of knowledge. But as specialists we can take care of things for you, removing the stress from your IT and giving you peace of mind.

We can help you by planning and budgeting for your current and future IT requirements; assisting you in procuring the most suitable equipment for your business; integrating your hardware and software so you can operate efficiently; proactively monitoring your systems to identify things before they go wrong; reviewing your existing systems and practices; and putting a disaster recovery plan in place, allowing you to be up and running again in no time, if say, there was a fire or flood.

In the meantime, you can always pick up the phone and speak to our helpdesk for support and advice along the way.

Why not give us a call?

If you would like to talk through your IT set up and requirements to see whether we can help your business be more secure and efficient, then give us a call. If, however, you need to bake a birthday cake, then please call Mary Berry!